Our Services

At Arcturus IMC, we offer a dynamic range of solutions tailored to help you thrive in a rapidly evolving communications landscape. Whether you’re aiming to shape public opinion, cultivate online audiences, or refine brand messaging, our expertise ensures your organization stands out and succeeds.

Public Relations

Reputation is earned, not declared. Our PR practice builds lasting relationships with media, influencers, and stakeholders through storytelling that is authentic, timely, and newsworthy. Whether launching a campaign or navigating a crisis, we help you communicate with authority and credibility.

What we deliver:

  • Narrative development and message positioning
  • Proactive media engagement
  • Thought leadership and op-ed campaigns
  • Crisis response strategy and management
  • Media training and preparation

Media Relations

Your story deserves the right audience. We bring decades of experience working with national outlets, niche trade press, and regional media—getting your message in front of the people who matter. Our team manages the full arc: from idea to pitch to publication.

What we deliver:

  • Press release writing and distribution
  • Interview strategy and briefing materials
  • Targeted outreach to journalists and editors
  • Media list development and maintenance
  • Coverage tracking and reporting
  • Media Interview Training

Government Relations & Public Affairs

We help organizations navigate policy, build coalitions, and influence public discourse. With deep experience in federal and state systems, we advise clients on how to align their mission with public priorities—and speak the language of impact to elected officials, agencies, and the public.

What we deliver:

  • Policy positioning and stakeholder strategy

  • Advocacy campaign development

  • Legislative tracking and briefings

  • Public affairs messaging

  • Government partner engagement

Strategic Communications

We help organizations shape narratives that move people and markets. From executive visibility to internal messaging, we align every word with your mission, ensuring consistency across all touchpoints. Our strategic approach blends research, audience insight, and communications expertise to deliver clarity in moments of complexity.

What we deliver:

  • Brand-aligned messaging platforms

  • Executive communications and leadership visibility

  • Internal communications strategy

  • Change and transition communications

  • Reputation positioning

Social Media & Content Marketing

Your social channels are more than megaphones—they’re communities. We build dynamic content strategies that turn audiences into advocates and campaigns into movements. Our work goes beyond “likes” to drive measurable engagement, growth, and sentiment.

What we deliver:

  • Cross-platform content strategy

  • Community engagement and response planning

  • Social listening and insights

  • Channel management and scheduling

  • Influencer partnerships and campaign design

Digital Marketing Strategy

We design and execute performance-driven digital campaigns that align with your business goals. Whether you need acquisition, engagement, or retention, our team integrates paid, earned, and owned strategies to optimize results and deliver measurable ROI.

What we deliver:

  • Audience segmentation and campaign planning

  • Paid search and social media advertising

  • Email marketing automation

  • Website strategy and UX optimization

  • Analytics reporting and performance dashboards

Ready to Chart Your Course?

Explore how Arcturus IMC can elevate your communications strategy. Let’s discover new horizons—together.

Contact Us